Proem Parades

Proem Parades is proudly created

Clothing created with respect, hands, heart, and mind – inspired by positive change.

Driven by long-standing Danish design traditions that unite beauty, form, and function, Proem Parades was founded in 2019 by designers Stine Brynjolf & Lærke Nikolajsen.
In 2021, the brand became B Corp-certified – the only truly holistic international certification. This means that certified companies commit to creating a positive impact for people, the planet, and society – and that their efforts are measured and verified.

For Proem Parades, the B Corp certification is proof that they run their business with a higher purpose.

Over the past six years, Proem Parades has established itself as a leading player in responsible fashion in Denmark, earning great recognition from both customers and the industry.

“In our opinion, materials are the key to quality. 97% of our textiles consist of monofiber, ensuring higher quality and better recyclability. Quality should withstand the test of time and evolve with you rather than wear out. That’s why we believe in repairing, refreshing, and revitalizing each garment as needed – so it maintains its shape for many years. To support this philosophy, we offer a full repair service.”

– Lærke Nikolajsen, Co-founder of Proem Parades

“As part of our brand DNA and community-building values, we have consciously reintroduced traditional crafts such as crocheting, hand knitting, and yarn spinning in new, relevant ways. Our ‘one of a kind’ Uma knit, made from hand-spun wool, alpaca, and fur from Samoyed dogs, is a true slow fashion product with a special status – only created on demand.”

– Stine Brynjolf, Co-founder of Proem Parades

Polar Bear x Proem Parades

Polar Family office has been an investor since March 2025.

Contact

Proem Parades ApS
Gothersgade 39, St. Th.
1123 Copenhagen

+45 3148 4078
hello@proem-parades.com

Visit
instagram.com/proem_parades
https://proem-parades.com/

Where to find us

Polar Bear Family Office
Brønnums Hus
August Bournonvilles Passage 1

1055 Copenhagen

Denmark